Goodlife rebranding
By
David Patchell-Evans, CEO of the London, Ontario-based GoodLife Fitness Clubs, is accelerating expansion into French Canada, giving his French-speaking clubs a new name, logo and signage.
GoodLife clubs in the province of Quebec will be named 'VitaVie, Centres de Mise en Forme (Centres for Getting in Shape). Patchell-Evans, who now operates 70 clubs, reaffirmed the company's intentions to reach 100 clubs by the end of 2004.
GoodLife is ranked the 11th largest privately-owned fitness company in the world. Details: www.goodlifefitness.com
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David Patchell-Evans, CEO of the London, Ontario-based GoodLife Fitness Clubs, is accelerating expansion into French Canada, giving his French-speaking clubs a new name, logo and signage.
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