Do you want to be successful in marketing to women?

Then you need to know what women want and target your communications accordingly.

Drawing on his experience with Healthy Inspirations weight loss centres, Zest Health Clubs and Les Mills International, Greg will highlight the differences between marketing to women vs. men.

“The first and greatest mistake is presuming you can promote to both markets at once with equal success” said Greg. “By choosing and understanding your target market you will significantly increase you success.”

Greg will step through successful case studies showing how re-branding or just fine-tuning can deliver definite and immediate business benefits.

Participants will gain knowledge and develop strategies for a female-friendly health and fitness brand.

Greg Hurst is one of the founders and directors of Healthy Inspirations, a franchise business currently with 21 outlets throughout Australia providing complete weight loss solutions for women.

Greg has co-authored industry texts: Aerobic Instructor Handbook and The Fitness Leader Bible. He has written numerous articles for industry journals and has been a popular speaker at national and international conferences on a wide variety of technical and business issues.

• Master trainer responsible for the launch of Step Reebok, Asia Pacific • Representing Australia in slalom and whitewater canoeing at World and Commonwealth Championships