Growth of esports 'has already impacted traditional sports'
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
énergie group
Self-employed
Catford, London, UK
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
Xercise4Less
Competitive
Newcastle-under-Lyme, UK
truGym
Competitive
Nationwide, United Kingdom

Growth of esports 'has already impacted traditional sports'

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs

A surge in investments made into the booming esports sector is now creating competition for traditional sports.

The second annual Esports Survey, which surveyed more than 200 sports executives, showed that nearly all respondents (90 per cent) feel the growth of esports has already impacted traditional sports.

The areas in which the executives feel esports is now challenging mainstream sport the most are digital media and livestream viewing options, while more than half (57 per cent) said there is already increased competition for viewership.

Traditional sports are, however, taking the challenge head on by getting involved in the sector themselves.

A number of European football clubs – from Dutch giants Ajax and PSV Eindhoven to Premier League champions Manchester City – have dipped their toes into professional gaming, taking part in major competitions and hiring professional gamers.

The report shows that most respondents believe traditional sports teams/leagues, athletes and celebrities will increase investment in esports – with 88 per cent believe they will do so to a "significant or moderate extent" over the next year.

Traditional sports are also predicted to face increasing competition when it comes to investment in sports.

Nearly half of respondents (47 per cent) to the survey anticipate increased investment in esports from private equity and venture capital firms over the next year. The figure is up from 39 per cent in the 2018 survey, an indication that the sector is mature enough to draw an array of investors.

"The increased involvement of private equity and venture capital firms is a clear sign that traditional investors believe in the longevity of the space and have made the financial judgment that esports is now part of the culture,” said Bobby Sharma, special adviser to Foley’s Sports & Entertainment Group, which undertook the research for the report.

"Investors are betting on the opportunity here given the massive scale of the global competitive video gaming audience."

To download and read the full report, click here.

Sign up for FREE ezines & magazines
A surge in investments made into the booming esports sector is now creating competition for traditional sports.
SAR,TEC
imagesX/THUMB343732_147574_739225.jpg

More News

1 - 15 of 42,820
14 Jul 2020
Rainer Schaller, the founder of budget gym megabrand McFIT, has added iconic franchised chain Gold's Gym to his portfolio of fitness businesses. The deal, worth ... More
14 Jul 2020
In a boost to the gym and physical activity sector, the UK's deputy chief medical officer, Dr Jenny Harries, has called on Brits to get ... More
13 Jul 2020
Publicly listed operator, The Gym Group (TGG) says it has retained 80 per cent of its members during lockdown, while internal research shows it expects 92 ... More
13 Jul 2020
PureGym's operations in Europe have helped the business through the UK lockdown, according to CEO Humphrey Cobbold. In 2019, PureGym acquired Danish operator Fitness World, ... More
13 Jul 2020
Following its announcement that grassroots sport could restart on 11 July and that gyms and spas could also reopen during July, the government has published ... More
10 Jul 2020
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run independently-owned sites or a small number of locations, as part ... More
STA
STA
10 Jul 2020
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the ... More
09 Jul 2020
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak. Revealing the ... More
09 Jul 2020
The UK's fitness industry can finally get back to business on Saturday 25 July, following the government's announcement today (9 July) that gyms and leisure ... More
09 Jul 2020
HCM understands a decision on reopening dates for gyms and also for spas will be made today at a one-off government press briefing by culture ... More
09 Jul 2020
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any time now. To calibrate interest and lighten the mood at ... More
09 Jul 2020
Exercising increases levels of a protein hormone secreted by the bones which has a powerful anti-ageing effect on the rest of the body. Osteocalcin, which ... More
EMD UK
EMD UK
08 Jul 2020
A free-to-access training platform has launched to help the sport and fitness workforce confidently return to work, as lockdown measures are eased. The £250,000 ReActivate ... More
08 Jul 2020
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 ... More
07 Jul 2020
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has said that it will begin opening its gyms and fitness ... More
Focus Training
Focus Training
1 - 15 of 42,820
Manchester Metropolitan University
Manchester Metropolitan University