Early bird
tickets
available now!
Savills
Savills
Savills
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Fife Sports and Leisure Trust Ltd
£56,107.80 - £63,165.86pa + benefits
Dunfermline, Scotland
East Devon District Council
£41,418 - £48,474pa + local govt pension + benefits
Honiton, Devon
London South Bank University
£31,396 to £34,557, inclusive of £4,952 London Weighting
Southwark Campus, London
Heritage Great Britain
c£70,000 + benefits + relocation support
Snowdonia, North Wales
Bolton Arena
£Competitive + pension + benefits
Bolton, Greater Manchester

Gymshark global reboot bids to own the gym community

Apparel brand, Gymshark, launches new global platform as part of its push into the US market
We Do Gym uses in-jokes to make it clear it’s a gym brand
The online platform is being supported by a billboard campaign
The company has big plans for this year
Job opportunities
Bolton Arena
£Competitive + pension + benefits
location: Bolton, Greater Manchester, United Kingdom
more jobs

Gymshark has launched a new global brand platform, We Do Gym, to make it clear the made-by-lifters-for-lifters apparel is aimed directly at the gym market. The move is part of its globalisation strategy as it pushes into the US market.

The new platform features the story of the brand told in detail for the first time: Ben Francis, the 19-year-old, gym-obsessed pizza boy who believed gym wear could be done better, learned to sew, bought a screen printer and started selling stringers, tanks and tees and turned it into a multi-million pound empire.

“People sometimes mistake us for a sports brand or an athleisure brand, but we’re a gym brand,” says chief brand officer, Noel Mack. “It’s our reason for existing and for our community and it’s their reason to believe in us.

“In a world of fast scrolling and short attention spans, we wanted to find a way to tell consumers everything they need to know about us in the shortest, most understandable way we could.”

A series of billboards have been created joking about gym culture, such as having chicken, rice and broccoli for dinner again and the pain of forgetting your headphones being worse than two days post-leg-day pain.

Earlier this year, Francis said 2024 was going to be the best year yet for Gymshark with a new premium range, Everywear, being launched, a second London store, a pop-up in New York and more fitness events.

Sign up for FREE ezines, news alerts & magazines
Gymshark has launched a new global brand platform, We Do Gym, to make it clear the made-by- lifters-for-lifters apparel is aimed directly at the gym market.
HAF,FIT,IND,PTS,FRN
2024/THUMB353482_352781_299363.png

More News

1 - 15 of 68,049
24 Jul 2024
Global online architecture platform Architizer has highlighted some of the world’s most innovative spa and wellness architecture concepts as part of its 12th Annual Architizer ... More
24 Jul 2024
Female health expert, The Well HQ has teamed up with training provider, The Fitness Group, to launch education courses aimed at upskilling PTs in female ... More
24 Jul 2024
Billingehus, a tranquil Swedish countryside retreat, has unveiled its new 2,000sq m spa and announced new plans for additional upgrades by 2025. Situated between Gothenburg ... More
23 Jul 2024
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to ... More
23 Jul 2024
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba ... More
23 Jul 2024
Finalists for the UK Active Awards 2024 have been announced. Winners from across the 14 categories will be revealed at a ceremony at the International ... More
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
23 Jul 2024
Midlands-based boutique operator, MK Health Hub, has launched a Pilates-inspired concept called MK Reformed, with plans to franchise. The first MK Reformed has opened in ... More
22 Jul 2024
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo ... More
22 Jul 2024
US health and fitness giant, Planet Fitness, which flagged plans to launch in Spain back in February, has today (22 July) officially announced the opening ... More
19 Jul 2024
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment ... More
19 Jul 2024
Urban Gym Group CEO Neil Randall talks in this month’s HCM about how being passed over for promotion taught him the resilience to power through ... More
19 Jul 2024
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead ... More
18 Jul 2024
Boxing and strength franchise UBX has taken a step closer to realising its ambitions to be the largest boxing provider in the Middle East by ... More
18 Jul 2024
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands, which includes LA Fitness, Esporta Fitness, City Sports Club and ... More
18 Jul 2024
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday ... More
1 - 15 of 68,049
Savills
Savills