A new spa dedicated to hair longevity has launched in the heart of Madrid at Sense, A Rosewood Spa at Rosewood Villa Magna.

Called the Hair Wellth Spa, the facility has been brought to life by entrepreneur Claudia di Paolo and is focused on enhancing hair health.

Di Paolo says the spa menu’s three new pro-ageing hair treatments blend modern hair cosmetic technology with massage therapy, meditation and cranial massage.

She claims the rituals activate the body's natural repair and regeneration mechanisms while helping to prevent signs of stress and premature ageing.

The new additions to the spa menu include:

• Reset: Inner Balance Cure, 60 minutes (€210, US$229, £181).• Reveal: Beyond Vitality Cure, 60 minutes (€210, US$229, £181).

• Rediscover: Signature Awareness Cure, 90 minutes (€280, US$306, £242).

“After more than 30 years of experience in the beauty and luxury world, I identified the importance of hair health in overall personal wellbeing,” di Paolo told Spa Business.

“Hair longevity is an emerging trend in the industry that has been accentuated and accelerated in the last three years – so I’ve developed a new and disruptive concept to promote its benefits.

“We’re experiencing great success so far as it offers spa teams the possibility to open a new category in their treatment menus.”

All rituals and treatment room elements at the Hair Wellth Spa, including treatment beds, have been designed by the Claudia Di Paolo Beauty team alongside architect and interior designer Emmanuelle Simon.