The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities

Harry Potter goes Hollywood as Universal plans new Wizarding World in California for 2016

Hogwarts is on its way to California after Universal announced plans for its hugely successful Wizarding World of Harry Potter attraction to feature in its Hollywood theme park.

Anchored by signature attraction Harry Potter and the Forbidden Journey, the new Harry Potter attraction will aim to offer the same authenticity and attention detail as its counterparts at Universal Orlando and Universal Japan.

With Hogwarts Castle serving as a focal point for the new Potter attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it. Guests will also be able to visit classic locations such as the Three Broomsticks and Hogs Head pubs, as well as Honeydukes, Ollivanders, Owl Post, Zonko’s Joke Shop, Wiseacre's Wizarding Equipment, Dervish and Banges, Gladrags Wizardwear and Filch’s Emporium of Confiscated Goods.

The 3D ride in the multi-million dollar attraction will take guests on a journey into many memorable scenes alongside main characters Harry, Ron and Hermione. Travelling by Floo powder, guests will seemingly soar high above Hogwarts, partake in a Quidditch match, narrowly escape a dragon attack and have a close encounter with the Whomping Willow. Using Quidditch-themed 3D glasses, riders will be sent along an elevated ride track, with cars pivoting and twisting as it moves along. Also planned for the attraction is family rollercoaster Flight of the Hippogriff, which will make its debut as Universal Studios Hollywood’s first outdoor coaster.

Set to debut in Q1 2016, the attraction has been around five years in the making and is likely to not be the last. In December 2014, Attractions Management reported that after the runaway success of the Wizarding World of Harry Potter attraction at Universal Orlando, the theme park operator was planning to replicate the winning formula across its other sites. Attractions Management quoted a high-placed source who had revealed that Universal was looking at new Potter concepts for Universal Studios Hollywood (now to be realised), as well as its counterparts in Singapore and Osaka, Japan.

"The momentum behind JK Rowling’s wizarding world is as strong as ever and we are incredibly excited to bring Hogwarts to Hollywood," said Brad Globe, president of Warner Bros. Consumer Products. "Fans around the world have experienced the magic at The Wizarding World of Harry Potter in Orlando and Osaka and we look forward to continued success with our partners at Universal Studios Hollywood as we offer more fans a chance to step into this immersive environment."

Potter-related attractions have proved to be hugely successful for Universal. Wizarding World of Harry Potter has doubled attendances at Universal's Islands of Adventure, from 4.2m at opening in 2009 to 8.1m in 2013. Numbers for Universal Studios Florida – also saw an increase – from 5.1 million to 7.1 million – via sales of the multi-site Universal/Seaworld pass.

Sign up for FREE ezines, news alerts & magazines
Related news

Hogwarts Express makes Harry Potter Studio Tour debut

19 Mar 2015
The Warner Brothers Studio Tour London – The Making of Harry Potter, has officially launched ...

Hogwarts Express coming to Harry Potter studio tour

28 Jan 2015
The Warner Brothers Studio Tour London – The Making of Harry Potter, has announced it ...

Universal Osaka on course to break attendance record as new Harry Potter attraction casts spell on visitors

15 Jan 2015
USJ Co, the operator of Universal Studios Japan, has said the Osaka theme park is ...
Hogwarts is on its way to California after Universal announced plans for its hugely successful Wizarding World of Harry Potter attraction to feature in its Hollywood theme park.
TAW,VAT
254514_660904.jpg

More News

1 - 15 of 69,578
03 Jun 2026
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and ... More
03 Jun 2026
Lithuanian care operator Addere Care has launched a “wellness care hospital” in Vilnius. It's the company’s second Lithuanian site, following a hospital in Trakai, but ... More
03 Jun 2026
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already extensive portfolio. The Zoo Fit rollout starts  in July with ... More
03 Jun 2026
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, more inclusive and more engaging. Built on the Speedflex training ... More
01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch of Farm Club, on 15 June. Located 30 minutes from ... More
01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.

The €800 ... More

01 Jun 2026
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.  With decades of experience in immersive water-based attractions, Maelzer will ... More
29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, in a new initiative timed to coincide with Mental Health ... More
29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a significantly reduced risk of major cardiovascular events, including heart attacks ... More
29 May 2026

Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More

28 May 2026
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, ... More
28 May 2026
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations ... More
28 May 2026
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world ... More
28 May 2026

Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More

28 May 2026
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native ... More
1 - 15 of 69,578
The Leisure Media Company Ltd
The Leisure Media Company Ltd