Haynes International Motor Museum has appointed Clockworx to develop a new logo and corporate identity for the attraction alongside a campaign to highlight the broad variety of on-site activities available to families.

The Dorset-based museum has more than 340 historic cars and bikes – including models from Austin and Morris to performance cars such as the Dodge Viper and Jaguar E Type – dating from 1886 to the present day, and encourages visitors to learn more about motoring history.

The new marketing strategy will include the complete redesign of Haynes brochures, corporate packs, signage, prints and leaflets.

Commenting on the appointment of Clockworx, the museum’s marketing manager, Kim Sanders, said: “We were impressed with the significant impact that Clockworx’s input has made with a series of bright and lively designs.

“The team’s creative ability is second to none and they are always ready to assist.”

In addition to the large car collection, Haynes also boasts the Guinevere restaurant, a Test Circuit and picnic facilities. Details: www.haynesmotormuseum.co.uk