Health and fitness devices will make up half of all wireless accessories shipped by 2018, with shipments of app-enabled devices set to hit 170m, according to a new report from Juniper.

The growth in the number of devices shipped will increase from a current level of over 18m this year.

Devices considered in the study included smart watches, smart glasses and other pieces of wireless hardware that link to smartphones.

The study found that entry from influential brands such as Apple and Google into the market will drive interest and adoption levels of premium, wearable devices. This in turn will lead to greater awareness and an increased knowledge among consumers.

Given that over 50 per cent of wireless devices shipped this year will relate to the healthcare and fitness industries, the study suggests a multi-channel approach will be necessary for businesses to secure a place in the market.

In another recent study, IHS found that a 60 per cent increase is expected in the number of sports and fitness app installed between now and 2017. Figures show that these installs, which often accompany device accessories, will grow from 156m in 2012 to 248m in 2017.

Last year a survey of 400 UK and US consumers, conducted by IHS subsidiary IMS, showed that 62 per cent of smartphone owners who exercise at least once a week and are interested in sport would be willing to buy a fitness sensor that connects to an app on their phone.