Health-tech brand hero has acquired Revitalise London – a preventative health and vitality specialist – as part of its plans to expand and strengthen its presence in London and the South East of England.

Revitalise London provides holistic health, wellbeing and coaching services – including health assessments, NLP coaching and health education – and has a strong client base across retail, fashion, financial services and the medical sector.

It is hero’s fourth acquisition since its launch in 2018 and comes just weeks after the company launched its first physical Training Club at the Angel Gardens development in the heart of Manchester.

"We are excited about this acquisition and kicks off 2020 with a bang for hero," said hero founder and CEO Joe Gaunt.

"Revitalise London shares our beliefs and ethos, in terms of offering a personalised service to clients with a focus on results that you can see and feel.

"Revitalise London has an impressive client base in London and the South-East and this acquisition will enable us to further expand our services into this area."

Hero provides individuals, organisations and communities wellness consultancy services and detailed digital insight. For employers, it offers company-specific services and support in helping them drive a culture of wellness across their businesses.

Founder Joe Gaunt is a former managing director of US-based shared workspace specialist WeWork. He has also held senior roles at Virgin Active and Fitness First.