Hollywood used to promote Scotland
VisitScotland plans to use Hollywood stars such as Charlize Theron and Sigourney Weaver to promote tourism in the country.
Stars attending the Edinburgh International Film Festival will be asked to give brief endorsements of the country for use on the tourist board’s website.
A spokesperson for VisitScotland said: “There is no doubt that celebrities visiting Scotland is good news for Scottish tourism.
“Over recent years having celebrities like Christian Slater, Susan Sarandon and Tim Robbins at the Festivals has helped boost media coverage internationally. With Charlize Theron and Sigourney Weaver expected to attend this year, the global interest is set to continue.”
VisitScotland used this celebrity cache in a TV and cinema advert launched last year which portrayed celebrities such as Billy Connolly, Sharleen Spiteri and the Scissor Sisters at events and festivals in Scotland including Edinburgh’s Hogmanay and the International Film Festival. Details: www.visitscotland.com
More News
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 ... More
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers
