Club Moativation, the health and fitness offering at Moat House Hotels, has announced a new membership campaign featuring Barbie and Ken.

The toy icons are featured wearing gym outfits in the campaign material, alongside the tag line ‘And for the rest of us real people out there, there’s always Club Moativation’.

New members joining before the end of February will be exempt from any joining fee,and will also be offered12 months’ membership for the price of 11. For those more hesitant, the campaign also offers a four-week trial membership for £18.50 which includes two personal training sessions.

The campaign follows a tradition of Moat House campaigns, which in the past have included the Once Around the Moat jogging guide in 2002 and the Tour de Club Moativation last year. The latter received the best public relations activity award at the 10th Annual Hotel Marketing Awards (2003).

Club Moativation offers full leisure facilities in 29 of the 36 Moat House Hotels in the UK. Facilities include swimming pools, gyms, saunas, and spas. They also offer martial arts and dancing classes.