Hotel spa recovery hinges on vaccinations, consumer confidence and pent-up demand
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
NRG Gym Ltd
Competitive
NRG Gyms Manchester
star job
Gedling Borough Council
£21,748 to £23,080 per annum
Calverton and Redhill Leisure Centres, Nottingham
star job
The Northumberland Club
£40k-£45k depending on experience
Newcastle upon Tyne, UK
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK
Everyone Active
Competitive
Easton Leisure Centre, Bristol

Hotel spa recovery hinges on vaccinations, consumer confidence and pent-up demand

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
Lancaster University
Competitive
location: Lancaster, UK
The Northumberland Club
£40k-£45k depending on experience
location: Newcastle upon Tyne, UK
more jobs
It’s been a rough time and we know self-care needs to be top of the agenda

According to Jan Freitag, senior VP at Smith Travel Research (STR), the industry can expect to see a pick-up in the luxury hospitality sector, including hotel spas, in a matter of months.

STR has been tracking the state of US hotels’ revenue per available room (RevPAR) alongside the proportion of the population that’s been vaccinated.

“It’s too early to make statements about more vaccinations and more people travelling because those who are already vaccinated – like the elderly or high-risk population – are less likely to be travelling,” Freitag tells Spa Business.

“However, there will be a relationship here very soon, especially as you get into the second half of the year, because vaccinations will have rolled out and this will give people the confidence to travel.”

Freitag believes vaccinations will be crucial for spas’ recovery considering they’re high-contact environments.

He also says that government approaches to lockdown and virus re-emergence will matter immensely to global hospitality recovery, as regions with stricter controls and more rapid responses have seen a much more promising return to business – for example, in the Asia Pacific region.

He says: “People have used the term ‘K-shaped recovery’ for the US, meaning people at the upper end of the consumer market have saved money over the last year, versus the downside of the K – those who’ve lost their jobs, are less financially stable and will be unlikely to travel.”

Freitag believes the upper end of the market will do well towards the end of Q2 and into Q3 2021.

“Plus, once corporate demand returns in Q4 and into 2022, full-service hotels that traditionally have offered spas should see very healthy demand,” he adds.

Some enthusiastic onlookers have gone as far as saying we’re on the cusp of the second ‘roaring 20s’, with hopes the economy will boom in the wake of the pandemic, as consumers splurge money they’ve saved during lockdowns.

STR reported that as of 20 February 2021 US hotel occupancy had reached 48 per cent and was on an upward trajectory, compared to its lowest point in early April 2020 where occupancy hit 22 per cent.

Freitag anticipates interest in hotel spas could be on the up because of the enhanced global focus on wellbeing.

“It’s been a rough time and we know self-care needs to be top of the agenda,” he says, “this will provide a prime opportunity and drive demand for all spas, because they epitomise what self-care stands for.”

To read the whole interview, head to the latest issue of Spa Business magazine.

Sign up for FREE ezines & magazines
Related news

COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown

22 Oct 2020
Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel ...

More News

1 - 15 of 43,220
09 Apr 2021
A parliamentary report is calling for a £3bn intervention fund to build back better health as we come out of the COVID-19 pandemic. The report, ... More
09 Apr 2021
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters. According to an annual survey, conducted ... More
09 Apr 2021
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary ... More
09 Apr 2021
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed painkillers, according to new guidance from the National Institute for ... More
08 Apr 2021
As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will ... More
07 Apr 2021
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in June 2020, has announced plans to accelerate the roll-out of ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
07 Apr 2021
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber of Fitness, are among four new members to have been ... More
07 Apr 2021
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO in 2021, moving the event alongside the trade show and ... More
06 Apr 2021
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long tradition of its video Masterclasses ... More
03 Apr 2021
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m. Precor will now become a division of ... More
02 Apr 2021
Global entertainments and events firm IMG has signed a contract to operate the Chimney Lift Experience at the Battersea Power Station. The attraction will see ... More
01 Apr 2021
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One of the studies to have made the link is a ... More
Venueserve UK Ltd
Venueserve UK Ltd
31 Mar 2021
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received ... More
31 Mar 2021
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has filed for bankruptcy. The news comes after the chain, which ... More
30 Mar 2021
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular ... More
1 - 15 of 43,220
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces