Hoteliers see January rooms yield increase
UK hotel operators have seen an increase in rooms yield for January, despite experiencing a "relatively slow" month in occupancy levels.
According to PKF Hotel Consultancy Services, regional and London hotels posted a 2.2 per cent and a 5 per cent growth in daily rooms yield per available room respectively. However, average daily room occupancy in the regions remained flat throughout January and London hotels saw occupancy levels drop by 3.1 per cent compared with January 2010.
PKF Hotel Consultancy Services partner Robert Barnard said: "January is often a slow month following the Christmas rush and occupancy figures usually run at a lower percentage. "The declines in room occupancy - mostly across the board - however, are slightly concerning for the industry as it looks towards 2011.
"Having said that, room rate increases did counter balance the falls in room occupancy, so it was not a bad month for the UK's hoteliers."
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