How is Japanese radio helping the over 55s get more physically active?
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Xercise4Less
Competitive
Rugby, UK
Sefton Council
£21,589 - £24,799
Bootle, UK
star job
Colchester Borough Council
£23,874 to £30,459
Colchester Northern Gateway Sports Park
énergie group
Competitive
Dundee, UK
Everyone Active
Competitive
Wellington, Somerset

How is Japanese radio helping the over 55s get more physically active?

Training opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more training

A new collaboration between Sport England, think tank Demos and care and housing provider Anchor Hanover looks to get the over 55s in the UK more physically active – using a model that has proved popular in Japan.

Called "10 Today", the scheme provides a series of easy, accessible and enjoyable 10-minute exercise broadcasts – for both radio and online – which can be followed almost anywhere and at any time.

Inspired by Radio Taiso, an evidence-based national daily exercise broadcast on Japanese radio, 10 Today has been produced and led by older people, for older people.

Radio exercises are popular in Japan and parts of Mainland China and Taiwan and are often performed to music and guidance.

They were first introduced to Japan in 1928 as a commemoration of the coronation of Emperor Hirohito. Following a hiatus in post-war Japan, they were reintroduced by NHK radio in 1951 with the support of the education ministry, health ministry, the Japan Gymnastic Association and the Japan Recreation Association.

The 10 today campaign in the UK will use Radio Taiso as a template and aims to utilise it to increase physical activity among older people across the country, helping to reduce social isolation and improve the physical and mental wellbeing of participants.

"10 Today is an innovative and experimental approach to support older people to get and stay active in a way that’s convenient, accessible and fun for them," said Sport England's executive director for tackling inactivity, Mike Diaper.

“It’s not just about the physical benefits as this project aims to bring people together to reduce loneliness, strengthen mental health and resilience to enable more adults to lead happier and healthier lives.”

Sport England is investing £233,766 in the programme, which will see the 10 Today sessions be broadcast free on YouTube, as well as local radio stations Bradford BCB 106.6 FM and CHBN Radio 100.8 FM – community stations in Bradford and Cornwall.

In addition, hundreds of older people across the country are being trained as 10 Today ‘champions’ to bring people together to take part in physical activity.

"Inactivity in later life is an urgent issue that cannot be overlooked any longer", said Anchor Hanover CEO Jane Ashcroft. “Everyone should have a chance to live life to the full, regardless of age.

"It’s imperative that our older generations are able to exercise in a way that suits their needs, to improve their wellbeing and reduce strain on the NHS, which is a lifeline for so many.

"We’re proud to have many of our customers and colleagues across Anchor Hanover leading the way and embracing the significant benefits of 10 Today."

Sign up for FREE ezines & magazines
A new collaboration between Sport England, think tank Demos and care and housing provider Anchor Hanover looks to get the over 55s in the UK more physically active inspired by a Japanese initiative.
SAR,PLY,HAF,FIT,IND,PTS,TRA,PUB
imagesX/THUMB341917_802482_68077.jpg

More News

1 - 15 of 42,919
18 Sep 2020
Hundreds of thousands of small companies in the UK – including those operating in fitness and leisure – are set to receive payouts on interruption ... More
18 Sep 2020
Boutique gym attendance and class bookings in some world regions have bounced back to around 91 per cent of pre-COVID levels. The figure comes from ... More
18 Sep 2020
The government has further extended protection from rent enforcement activity until the end of the year. The measure, in force for England and Wales, provides ... More
17 Sep 2020
Town Sports International – which operates a raft of brands, including the New York Sports Club and Boston Sports Club – is looking to secure ... More
15 Sep 2020
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers looking to help stroke survivors be more physically active. The ... More
15 Sep 2020
Les Mills has launched a trio of digital solutions to help fitness operators shift towards a hybrid model. Designed to future-proof studios and clubs, the ... More
VAC (National Conf of Visitor Attractions)
VAC (National Conf of Visitor Attractions)
15 Sep 2020
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the ... More
12 Sep 2020
COVID-19 has changed the world as we know it – and the fitness industry with it. As a result, operators have had to change their ... More
11 Sep 2020
PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19. The move takes its ... More
10 Sep 2020
Organised fitness, sports and other leisure activities (including swimming) can continue despite the introduction of the new "Rule of Six" on 14 September – providing ... More
10 Sep 2020
A study by researchers at Emory University in the US has shown how exercise can strengthen the brain's resilience to stress through a protein called ... More
10 Sep 2020
A brand new luxury resort and spa has recently opened on the Croatian island of Hvar, inspired by local healing traditions and nature. Located near ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
09 Sep 2020
A new training initiative is aiming to 'retool the physical activity workforce' to help businesses recover after lockdown. Funded by Sport England, the £1.5m ReTrain ... More
09 Sep 2020
Althought local lockdowns are impacting gyms in Melbourne and also the state of Victoria, most gyms across Australia and New Zealand began reopening in mid-May. ... More
09 Sep 2020
The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as well as a dedicated Tech Innovation Pavilion, will be unveiled ... More
STA
STA
1 - 15 of 42,919
Core Health & Fitness
Core Health & Fitness