Hub by Premier Inn launched by Whitbread
Premier Inn has announced a new hotel concept called The Hub by Premier Inn.
It will be the first hotel where the entire room can be controlled using a smart phone app.
Guests will have the ability to check in online and control the rooms lighting, temperature as well as what is on the radio/TV when they arrive.
Each room will have an en suite bathroom with shower, wardrobe, desk Hypnos pocket sprung bed, free Wi-Fi and a 40-inch TV in an area of 11.4sq m.
The new band will first open in London's West End next summer and will continue to target major UK city centres. Rooms will be on average 30 per cent cheaper than a comparable Premier Inn in central London.
Premier Inn's parent company - Whitbread - has plans for five new 'hub by Premier Inn' hotels to be opened this year and have set a target of 40 to be opened by 2018.
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