'Hybridisation' of visitor attractions becoming increasingly evident, says IAAPA chair Rosenberg
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'Hybridisation' of visitor attractions becoming increasingly evident, says IAAPA chair Rosenberg

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New IAAPA chair David Rosenberg has welcomed the rise of "hybridisation" in the sector, seeing it as a "big growth area".

Rosenberg was speaking to Attractions Management about his plans for his chairship of the industry organisation (Issue 1 2019) and was asked about parts of the industry showing growth.

"I was at Whistler last summer. If you were to visit at that time of year a decade ago, there was almost nothing in terms of tourism because there wasn't really anything to do," he said.

"In July last year it was thriving. The mountain has become an attraction. It's got things such as the world's highest bridge, mountain biking and hiking activities. Hybridisation might be a buzzword in some ways but it's also become really evident. Taking a six-month operation and turning it into a year-round attraction is a big growth area."

In the interview, Rosenberg also stressed the importance of sustainability to the sector, recognising the changing expectations of the public on issues such as single-use plastic straws and bottles.

To read the full article see Issue 1 2019 of Attractions Management here.

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New IAAPA chair David Rosenberg has welcomed the rise of "hybridisation" in the sector, seeing it as a 'big growth area'
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