ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
11Arches Park, Bishop Auckland, UK
star job
Alive West Norfolk
c. £42,000 plus benefits
Norfolk, UK
énergie group
£8.91 per hour
Bow, London, UK
énergie Fitness
Glasgow, UK
Everyone Active
Competitive salary plus benefits
Lutterworth Sports Centre, Leicestershire, UK

ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models

Job opportunities
Barnham Broom Hotel
Highly competitive
location: Norwich, UK
more jobs

It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA).

Colin Milner, ICAA chief executive, has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to "reclaim health and wellbeing for older people".

Populations of the world are emerging from the pandemic year and life is unlikely to return to the way it was before COVID-19, says Milner, making this a "transformative time" when we must move beyond crisis management and develop a "new, vibrant model" to meet the needs and lifestyles of today’s older adults.

“Now is the time that we can come together to reclaim our lives and businesses,” Milner said.

The call to action identifies four key "reclaims" for ageing populations – emotional and mental health, functional ability, the potential of ageing and business health.

ICAA outlines the four areas as follows:

Reclaim emotional and mental health

Wellness is an antidote to the feelings of anxiety, loneliness and grief that harried many people during the social isolation and personal losses related to the COVID-19 pandemic.

Wellness offers support groups, counselling and physically safe gatherings for spiritual, intellectual, cultural and social interactions, all of which lessen loneliness and build resilience.

Reclaim functional ability

Healthy ageing means having the functional ability that enables well-being at older ages (World Health Organization).

The wellness dimensions frame the cognitive, physical, social and psychological abilities for functioning in everyday life, whether daily life entails a walk to the bank, managing personal finances, conversing with a coworker, completing self-care activities or setting up a video call with family members.

Reclaim the potential of ageing

Negative, ageist stereotypes can afflict older adults, resulting in social isolation, poor mental health and reduced physical health.

Wellness opportunities and programmes have a purpose well beyond entertainment. Wellness brings together younger and older generations, promotes volunteering and lifelong learning, showcases highly skilled artists, educators and businesspeople – all of these reclaim older adults as valuable contributors to society.

Reclaim business health

Counteract misunderstandings about the value proposition of senior living and senior services by showcasing how wellness guides a lifestyle of personal growth, effective health behaviours and safe, personalised care.

Wellness culture and opportunities align with many organisational performance metrics by attracting and retaining customers/residents, generating referrals, reducing risks, delaying care needs and delivering the brand promise. Well-designed workforce wellness programmes are a recruitment and retention benefit.

For more information on the call to action, click here for the dedicated ICAA website.

Sign up for FREE ezines & magazines
The International Council on Active Aging (ICAA) has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to 'reclaim health and wellbeing for older people'.

More News

1 - 15 of 43,275
15 May 2021
Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent closure, unless the government provides increased financial support for the ... More
14 May 2021
Fully vaccinated people in the US no longer need to wear a face mask whether indoors or outdoors, following a new ruling from the Centers ... More
13 May 2021
Anytime Fitness UK has revealed that April was its busiest month for new memberships since it began trading in the UK. The franchised health club ... More
13 May 2021
UK Sport has outlined its mission to create the "greatest decade of extraordinary sporting moments", driven by success at the Paris 2024 Games and the ... More
13 May 2021
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness, Esporta Fitness and City Sports Club brands, is launching ... More
13 May 2021
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit. Mattison, the founder of ... More
FreeMotion Fitness
FreeMotion Fitness
12 May 2021
The Local Government Association (LGA) has appointed Baroness Tanni Grey-Thompson as its new president. The Paralympic legend and ukactive chair will succeed outgoing president Lord ... More
12 May 2021
A court has given Virgin Active the green light to erase the rent arrears it had accrued during pandemic lockdowns. The wiping out of the ... More
12 May 2021
There is "incredible resilience" in the sports and physical activity sector – but the industry requires further support to bounce back from the devastating effects ... More
12 May 2021
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and wellness resources for its members. The new wellbeing and mindfulness ... More
11 May 2021
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally low risk" of COVID-19 transmission. The study, by Professor Clive ... More
11 May 2021
The Sport and Recreation Alliance (SRA) has published its new four-year strategy, outlining its vision to showcase the social, economic and health benefits of physical ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
11 May 2021
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short illness. Spaticchia was also chair of the recently-launched Empowered Brands ... More
09 May 2021
A new themed attraction, based on the popular I'm a Celebrity...Get Me Out of Here! TV show, is set to open in the UK this ... More
05 May 2021
A new pioneering approach looks to help cancer patients prepare for and respond to treatment by offering them a combination of exercise, nutrition and psychological ... More
1 - 15 of 43,275
Active IQ
Active IQ