InterContinental Hotels Group (IHG) has opened a boutique hotel in London under its Hotel Indigo brand.

The London Indigo Tower Hill, located near the capital’s famous Tower Bridge, is the second Hotel Indigo in the city, after Hotel Indigo London Paddington opened in January last year.

The 44-bedroom, 2-suite hotel is owned by the Thai Square Group. It boasts a bar and two restaurants, spread over its eight storeys.

Kirk Kinsell, IHG's president for Europe, Middle East and Africa, said: "We opened the first Hotel Indigo in the UK last year and have since signed five new hotels in London, Liverpool and Glasgow. The success of the brand lies with the fact that it offers guests the best of both worlds - the individuality and unique design you get at a boutique hotel with the reassurance and benefits of booking with a big hotel group."

Haim Danous, managing director, Thai Square Group, said: "Our location close to the historic Tower Bridge and Tower of London but also moments from London's financial centre makes the hotel an ideal base for tourists and businesspeople. Because we have just 44 bedrooms and two suites, we're able to provide a personalised approach to customer service which we believe will be a winning formula with our guests."

In October last year, IHG signed two new Hotel Indigo properties in Glasgow and Liverpool. Hotel Indigo Glasgow with 96 bedrooms and the 151-room Hotel Indigo Liverpool are both scheduled to open in spring 2011.