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IHRSA partners BIAC on physical activity
The International Health, Racquet & Sportsclub Association (IHRSA) is working together with the Organization of Economic Cooperation and Development's (OECD) Business and Industry Advisory Committee (BIAC) to ensure that the benefits of organised exercise are promoted in any government-led initiatives to increase physical activity.
Writing in the latest issue of Health Club Management (p.15), IHRSA's vice president of industry growth, Meredith Poppler, said the industry stands to benefit from government-led initiatives.
"We are working with BIAC to ensure that government-supported initiatives to increase physical activity include a combination of strong support from organisational leaders, ad campaigns to promote the benefits of exercise, flexible opportunities and fi nancial incentives for regular exercise, and elimination of financial barriers (eg the issue of VAT).
"To stimulate greater levels of physical activity, a multi-faceted approach is required: it must be encouraged by every sector of the population, including government, workplace, insurance, medical and domestic."
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