IMAX to combine entertainment and indoor cycling
It’s understood that IMAX, which specialises in creating immersive 3D and 4D cinematic experiences, is looking to move into the US health and fitness industry.
According to a report on DNAinfo.com, the company has applied for a permit to open an indoor cycling studio in Brooklyn, New York, which will be fitted out with a giant screen.
“The gym would consist of tiered rows of stationary bikes which would face the screen, which would play original content created by IMAX and its partners,” Robert Lister, the company’s chief business development officer, told DNAinfo.com.
The new venture is still in the preliminary testing phase and the company is working on creating high-energy videos and music to play during classes.
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