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ITV and William Hill announce partnership
By Sarah Todd
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English Heritage
£30,190 - £32,636pa + matched pension + benefits
location: Home-based with countrywide travel, United Kingdom
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William Hill and ITV have announced a new broadcast and online partnership for 2010.
The partnership will see viewers benefit from exclusive offers though a new promotional website, www.itv.com/williamhill
The on-air creative campaign, which launched during the FA Cup fifth round, was negotiated by ITV Commercial directly with William Hill and aims to drive consumers to the promotional site.
Henry Birch, chief executive of William Hill online, said: "We're delighted to be working in partnership with ITV and bringing our sports betting product, particularly in-play betting, to a wider audience."
ITV Commercial's key account director, Steve Chambers, added: "As the home of free-to-air live football in the UK ITV is a natural brand fit with William Hill."
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William Hill and ITV have announced a new broadcast and online partnership for 2010.
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