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Industry to help boost sporting success
More than 2,000 national, regional and local leisure operators have teamed up with the British Athletes Commission (BAC) as part of a new initiative designed to help boost elite sport.
It is hoped that the new scheme will help to offset the impact of the recession on the leisure industry by offering businesses a new marketing platform through the BAC and Invitation Media. The initiative features Invitation Books - money-saving guides for use in 15 cities and nine regions across the UK to provide businesses with the opportunity to reach customers through online and mobile platforms.
Sales of the Invitation Books will also help to support the future success of elite athletes through the British Athletes Affinity Club, which will be run by the BAC - the representative body for Olympic, Paralympic and other elite-funded athletes in the UK - and will generate more than £500,000 for good causes. Zac Purchase, lightweight double sculls gold medallist at the Beijing Olympics, said: "The offers contained in the Invitation Book enable people to support the nation's elite athletes and save themselves lots of money in the process.
"For the leisure industry, this is an excellent free-of-charge opportunity to forge a direct link with our collective sporting efforts by promoting themselves through the BAC." Project co-ordinator David Cotton added: "The leisure sections drive the sales, and we hope that with our national book, national chains and owner-managed businesses alike take full advantage of this free marketing platform and support not only their business, but the athletes themselves."
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