The 2010 FIA Flame Conference, to be held in Cheltenham on 14 July, will focus on 'growing your business and connecting with your consumers'.

In a recession-gripped economy, the focus of the event will be on brand building and brand marketing, as well as how operators can improve and deepen their relationships with consumers.

Headline speakers include Derek Barton, former senior vice president of marketing for Gold's Gym International; Claire Ramwell, head of Healthy Living & Sport, Blackburn; and Paralympic medallist John Harris.

David Stalker, FIA executive director, said: "If we want to not just survive, but increase our market share in perhaps one of the worst economic climates in living memory, then we have to learn new tricks, develop new strategies and find new depths within ourselves to draw upon.

"The conference is all about challenging our existing business models, consumer engagement strategies and perhaps even our own inner steel and resolve. It's about what we can learn from experts and what we can learn from each other."

If you'd like to take advantage of the early bird rate, simply book your place at the FIA FLAME Conference before 30 April - places can be booked by visiting our website at www.fia.org.uk or by emailing [email protected]