Internet travel company teams up with lingerie chain
Internet travel group lastminute.com has joined forces with lingerie chain Ann Summers to offer customers the chance to win a luxury holiday.
The new marketing campaign is intended to dually promote the lastminute.com brand offline and launch a swimwear range from Ann Summers.
Lastminute.com will appear on a range of in-store promotions in Ann Summers’ 110 UK stores and will also be promoted on the Ann Summers website homepage on www.annsummers.com.
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