Marketing and advertising efforts, combined with a rise in oil prices which has boosted the average national income for Iranian consumers, has led to an increase in spending on skincare products according to Euromonitor International.

The market grew by 24 per cent in 2010 to reach US$300m (£190m, 230m euro), with both international and domestic skin care players expanding their foothold.

Head of beauty and personal care research at Euromonitor believes that a growing youth population and changes in consumer patterns are likely to fuel further growth in the market.