The Cade Museum Foundation has appointed Jack Rouse Associates (JRA) to design the exhibition and gallery spaces at the planned Cade Museum for Creativity and Invention (CMCI) in Gainesville, Florida, US.

JRA won a design competition organised by the CMCI, which attracted bids from a total of 27 design firms in the US and Canada.

The US$9m (6.9m euro, £6m) museum is named after Dr James Robert Cade, the University of Florida physician who led the team that invented the Gatorade energy drink in 1965.

The museum project was first launched by Cade and his wife Mary in 2004. Dr. Cade died in 2007 and the museum foundation is now headed by his daughter, Phoebe Cade Miles.

In January, Baltimore-based GWWO Architects was named as the lead architect for the project.

Phase 1 of the project - expected to be completed by late 2015 - will see the construction of a 21,000sq ft facility on a two-acre. Phase II will then add a further 24,000sq ft of gallery space for a total floor space of of 45,000sq ft.

The mission of the museum is "to inspire creativity, future inventors, and early entrepreneurs".

Phoebe Miles, president and CEO of The Cade Museum, said: "We selected JRA from a very talented field of 27 design firms because they fully understood - and improved - our overall concept and vision.

"The team at JRA distilled our multitude of facts and ideas into clear organising principles that will enable visitors to see the spirit, tools, and process of creativity and invention."

Last year (2012) JRA was named by The Wall Street Journal as one of the world's most prominent design firms.