Indoor rowing and triathlon join forces to boost participation
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Capita Plc.
£20,174pa
Moreton-in-Marsh, Gloucestershire
star job
Outspoken Training
£12 per hour + holiday pay
Oxfordshire
Coach Gyms
Self Employed
Leeds, Yorkshire
star job
Dauntsey's School
Devizes, Wiltshire
Aston University
Competitive Salary
Aston, Birmingham

Indoor rowing and triathlon join forces to boost participation

Training opportunities
Highgate School
£28,000pa
location: Highgate, North London, United Kingdom
Aston University
Competitive Salary
location: Aston, Birmingham, United Kingdom
Dauntsey's School
location: Devizes, Wiltshire, United Kingdom
more training
There’s a natural alignment between our products, with indoor rowing being a highly effective workout, which is perfect for cross training
Helen Rowbotham, director of innovation, British Rowing

British Rowing and British Triathlon have signed a new partnership to integrate their indoor products in a bid to increase engagement in gyms.

The national governing bodies will align their mass participation products Go Row Indoor and GO TRI in a new cross-training experience for gym users.

The move aims to help British Rowing increase the number of people indoor rowing by 10 per cent over four years and British Triathlon to achieve its target of 25,000 new GO TRI registrations by April 2019.

GO TRI provides training by triathlon instructors in swimming, cycling and running skills, but the GO TRI Gym Challenge also recommends indoor rowing as an alternative to swimming – where there is no pool access or the participant cannot swim.

The collaboration means British Rowing will offer access to parts of its indoor rowing programme, Go Row Indoor, as a component of GO TRI training. The programme includes training for fitness professionals, a series of group exercise class models, a training tracker and challenge app, and national and regional events.

“There’s a natural alignment between our products, with indoor rowing being a highly effective workout, which is perfect for cross training,” said Helen Rowbotham, director of innovation at British Rowing.

“We’re confident this unique partnership will enable us to attract new participants to help grow both sports.”

Jenny Vincent, GO TRI strategic lead at British Triathlon, added: “There’s great synergy between our brands and as forward-thinking NGBs, we have similar visions for mass participation.”

The partnership will also explore opportunities to develop new indoor rowing triathlon challenges, events and supporting resources.

Sign up for FREE ezines & magazines
British Rowing and British Triathlon have signed a new partnership to integrate their indoor products in a bid to increase engagement in gyms.
SAR,HAF,TRA,SWM,ASW
THUMB23054_648294.jpg

More News

1 - 15 of 43,664
26 May 2022
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK for 2022, following an audit of more than 7,000 facilities ... More
26 May 2022
A major free exhibition on the treatment and understanding of cancer has opened at the Science Museum in London, UK. Described as a "world-first", the ... More
25 May 2022
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More
23 May 2022
A new physical activity programme called Big Sister has been launched in the UK to help girls embrace activity during puberty and reduce the rising ... More
21 May 2022
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as an example of best practice for public–private partnership collaboration (PPP). ... More
19 May 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its first product, the Ness Rewards app, with longer-term plans ... More
ukactive
ukactive
19 May 2022
Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
Les Mills
Les Mills
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
1 - 15 of 43,664
Les Mills International
Les Mills International