Join the club campaign on Glasgow buses

Glasgow City Council is using bus advertising to challenge Glaswegians who may have over indulged over the festive period to join the council run leisure centre, The Glasgow Club.

The campaign theme 'Couch Potato' will run for six weeks on the side of a third of the First Bus Glasgow fleet, to get its message across.

A lenticular panel is being used on the bus sides in a deal with bus advertising company Viacom Outdoor. The posters feature a two-image flip of a coach potato character, showing a before-and-after exercise shot.

The Glasgow Club with 8,000 members, set up in February 2000, offers a club in 17 centres citywide with no joining fee and no contract.