Industry veteran Jon Johnston, formerly managing director of MAtrix Fitness, today announced the launch of two new businesses, Reiver Fitness and Headroom Sport Ltd.

Reiver Fitness will distribute a number of innovative fitness product lines to gym operators and PTs, while Headroom will offer consulting services to the industry.

Johnston says Reiver will focus on providing a route to market for innovative fitness and sports products. He told Health Club Management: "The aim is to be agile and fast moving, reflecting the speed with which the market is changing, growing and diversifying."

Johnston is working with functional fitness equipment brands Stealth, Reaxing, SmartFit and Musclesound. He said: "We will be focusing on growing successful partnerships between suppliers, innovators and distributors."

He's also involved with a range of entrepreneurial ventures, such as pop up spinning events featuring live DJs, the first of which took place at Bestival, with more to come in London.

Johnston was a founder director of Matrix Fitness and left the business yesterday after a successful 10 year stint at the helm.