Andy Graham has been named the new senior sales executive of club management software specialist Jonas Fitness.

An industry veteran with more than 28 years of experience in the sector, Graham will be tasked with establishing new business opportunities by identifying key prospects.

Graham has spent most of his fitness career at equipment suppliers, starting out at Keiser before moving onto Cybex.

Commenting on his new role, he said: “I want to get fully immersed in the products and culture of the company.

“Early on, the biggest impression on me has been the quality of people at Jonas – they’re not just educated, intellectual or talented – but good, quality people you want to be around.”