The experts of Functional Training at Jordan Fitness have been working tirelessly over the last 12 months developing and refining their comprehensive product range for launch at Leisure Industry Week (LIW) 2012.

New for 2012, Freestanding Punchbags are incredibly popular products in both the gym and studio areas because of their portability over fixed punchbags. The brand new Jordan Fitness designs are solid, portable, durable and, unlike other bags, can be punched, kneed, kicked and elbowed for a full combat workout.

Weightlifting has moved from the periphery of the fitness industry, straight into the heart of it, as more people realise the benefits of performing exercises like the clean, jerk and snatch for both athletic performance and even fat loss. Jordan Fitness is launching an improved range of weightlifting equipment, including competition discs, calibrated to 0.5 per cent, disc storage, and a new standalone weightlifting platform – perfect for both weightlifting and powerlifting.

In addition, Jordan Fitness will be showcasing a number of Concept Design products at this year’s LIW to demonstrate some of the new designs and products that may go into future production.

“We are very excited about LIW this year as we have some great new products to showcase. Jordan Fitness also has some brand new designs, including our Olympic discs, studio discs and dumbbells,” says Zak Pitt, sales director.

“As well as new racks, some of these designs can be customised for your brand to really help push your business beyond your competitors.”

Also on the stand will be brand new designs of training ropes for undulating training, a clever new Thai pad design, slam balls, the new Kracken AlphaStrong Sandbag, new kettlebell and dumbbell racks and sprint track.

Also on the stand will be the new Beaverfit Performance Functional Training Rig, the most versatile rig available and specifically designed for the fitness market – now with brand new attachments.

The Jordan Training Academy team, the largest provider of REPs endorsed CPD training courses in the UK, will be launching their Results Based Training workshops and providing demonstrations throughout the day, starting at 10am, on a variety of functional training concepts.