Jumeirah Group shelves Venu plans
Dubai-based Jumeirah Group has abandoned its plans to develop hotels under the Venu brand that it unveiled in April 2010.
Jumeirah had planned to develop Vebu as its lifestyle hotel offer and announced plans to open 10 Venu hotels by the end of 2011.
The group blamed the global recession for the decision to cancel the plans but added that the announcement would not affect its expansion plans for its Jumeirah Hotels & Resorts brand.
A spokesperson told Spa Business: "Following a review of its business strategy and recognising the quality of hotels it has been invited to operate under the VENU brand, we've decided to focus its growth on a single brand: Jumeirah Hotels & Resorts. The company has therefore decided to put its plans for VENU on hold."
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