Largest ever global touch study reveals 54 per cent of people feel touch-hungry
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Xercise4Less
Competitive
Rugby, UK
energie fitness
Competitive
Sandhurst, UK
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK
Ilkley Lawn Tennis and Squash Club
£45,000 per annum
Ilkley, UK
The Coppid Beach
Competitive
Bracknell, UK

Largest ever global touch study reveals 54 per cent of people feel touch-hungry

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
The Coppid Beach
Competitive
location: Bracknell, UK
Ilkley Lawn Tennis and Squash Club
£45,000 per annum
location: Ilkley, UK
more jobs
Touch is not a luxury and is vital to healthy living

In a COVID-19 era, human touch and physical connection are being restricted like never before, but results from the world’s largest global touch study show that 54 per cent of people felt they had too little touch in their lives, even before the pandemic.

Developed by researchers at Goldsmiths University of London and launched by the BBC and Wellcome Collection, The Touch Test ran from January to the final week in March (one week after lockdown started in the UK), and was launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’.

The people who reported that they lacked enough touch were asked why, with the two most common responses being issues of consent and lack of social interaction.

The power of touch is a pillar of the wellness industry, that’s been proven to provide numerous benefits for health and wellbeing such as lowering stress levels and boosting the immune system, according to studies by The Touch Research Institute in Miami.

The survey found that 72 per cent of people reported a positive attitude towards touch (with 27 per cent experiencing a negative feeling) and that people who liked interpersonal touch tended to have higher levels of wellbeing and lower levels of loneliness.

BBC presenter Claudia Hammond expanded: “The Touch Test took a snapshot in time, so we can’t say which came first – the touch or the higher wellbeing, but this fits with the findings of many previous studies which have demonstrated that consensual touch is good for us physiologically and psychologically.”

Lead researcher, Professor Michael Banissy concurred: “Touch is not a luxury – it plays such a key role in life cutting across so many aspects, including benefits for mental health, general health and our immune system as well as social benefits, how we form bonds and how we maintain them.

“Touch is vital to healthy living.”

The study explored the impact of different factors on touch, such as age, sex and geographical location, and found that the biggest influence on attitudes towards touch was personality.

Banissy explained that a pattern emerged showing that respondents who were more extroverted tended to have more positive attitudes towards touch, than those who were introverted.

He believes that the next step for research into touch needs to assess the quality of touch interactions, as well as the quantity.

“We need to unpack the quality of touch more going forward, such as the type and what it means for different individuals in different settings.”

The Touch Test was conducted using an online questionnaire, reaching 40,000 respondents in 100 countries.

Sign up for FREE ezines & magazines
In a COVID-19 era, human touch and physical connection are being restricted like never before, but results from the world’s largest global touch study show that 54 per cent of people felt they had too little touch in their lives, even before the pandemic.
SAB,CPW,CAS,RES
2020/THUMB346437_944777_358350.jpg

More News

1 - 15 of 43,033
02 Dec 2020
Gyms, health clubs, leisure centres and fitness studios in England are back in business today as the one-month lockdown ends. Many gyms opened their doors ... More
01 Dec 2020
The UK government has published its impact report for the three-tier COVID-19 alert system, which will be introduced in England tomorrow (2 December), when the ... More
30 Nov 2020
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity should play a key role in the UK's recovery from ... More
28 Nov 2020
International architecture practice 10 Design has revealed its design concepts for an ambitious redevelopment of Edinburgh’s city centre. The project will transform the former Royal ... More
26 Nov 2020
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues. CEO, Jamie Foale, said, “Some of the ... More
26 Nov 2020
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October tier 3 restrictions, is becoming a fitness industry campaigner of ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
26 Nov 2020
Montage has selected Carrie Sotebeer to lead the spa team at Montage Healdsburg resort in Sonoma County, California, opening 12 December 2020. The launch of ... More
26 Nov 2020
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", ... More
25 Nov 2020
Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), ... More
24 Nov 2020
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, health clubs and leisure centres will be allowed to open ... More
23 Nov 2020
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to Catherine McKinnell, MP for Newcastle upon Tyne North. McKinnell – ... More
23 Nov 2020
Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on ... More
TVS Sport Surfaces
TVS Sport Surfaces
23 Nov 2020
The University of Stirling has opened its new £20m sports and fitness centre. The building, designed by architects FaulknerBrowns, will feature three key areas; a ... More
22 Nov 2020
Gyms are right near the bottom of the list in terms of places people have visited before a positive COVID-19 test, according to UK government ... More
22 Nov 2020
Grayshott Spa, an icon of the UK wellness industry, has succumbed to the pandemic, announcing it is to close permanently, 55 years after opening as ... More
MyZone Group Ltd
MyZone Group Ltd
1 - 15 of 43,033
ResortSuite
ResortSuite