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British band Friendly Fires are to team up with Sony Ericsson for a unique gig designed to stimulate the senses.
Titled ‘Pitch Black’, the gig is to take place without any lighting, effectively rendering the audience ‘blind’ to the band (pictured) as they play.
200 fans will then have the opportunity to ‘feel’ the music, with the band able to see the crowd through night-vision goggles.
Dave Hilton, Head of Marketing at Sony Ericsson UK and Ireland said: “This ground-breaking gig is a fresh example of our commitment to always deliver unique experiences and our innovative approach to entertainment.”
The gig is to take place at a secret London venue on June 15th.
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Company Details
Sony Ericsson Mobile Communications Management Ltd
Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.
Address
Sony Ericsson House, 202 Hammersmith Road, London W6 7DNTelephone
+44 (0)8705 237 237Website
www.sonyericsson.comBritish band Friendly Fires are to team up with Sony Ericsson for a unique gig designed to stimulate the senses.
SonyEricssonFriendlyFires.jpg
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