The £32m Sportivate project has been launched which will enable 300,000 young people to receive six to eight weeks of coaching in the sport of their choice.

Targeting 14 to 25-year-olds, the initiative was launched by Sport England and will be funded by National Lottery money.

The scheme has been set up specifically to target those who aren't currently playing sport in their own time.

Sportivate will be delivered by the network of 49 county sports partnerships which will work with local providers and sports clubs.

To help inspire and motivate the participants, our Sporting Champions - a team of current and retired elite athletes - will visit Sportivate sessions to share their experiences and enthusiasm for sport.

As an additional incentive, teenagers and young adults who stick with sport will have the chance to enter a ballot for free London 2012 tickets. Sport England has hundreds of Olympic and Paralympic tickets available for Sportivate participants via the London 2012 Ticketshare initiative.

In order to be eligible for London 2012 Ticketshare, participants will need to complete the sports course, missing no more than one session, and then continue to participate in sport for at least three months.

Sport England's chief executive, Jennie Price, said: "Lots of young people think sport isn't for them.

"I would like them to have the chance to discover whether there is a sport they really enjoy, so this programme is all about choice.