Legoland launches Lego Friends zone
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
The Prospect Trust
£21,943.00 - £24,184.00
Tomlinscote School, Frimley, Surrey, UK
University of Liverpool
£18,852 - £21,135 pa (pro rata)
Liverpool
Empowered Brands
£Competitive
Winchester, Hants.
star job
Everybody Sport and Recreation
£21,953 - 23,739pa
Alderley Park, Cheshire
Wiltshire Council
£11.02 - £11.70 per hour
Trowbridge, Wiltshire

Legoland launches Lego Friends zone

Job opportunities
Edinburgh Leisure
£33,513 - £37,236pa
location: Edinburgh, United Kingdom
more jobs

A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May.

Launched in 2012, the Lego Friends play theme is primarily aimed at encouraging girls to play with Lego. The concept focuses on the everyday lives of five mini-doll figures within a fictional hometown called Heartlake City. Each of the friends — Olivia, Mia, Andrea, Stephanie and Emma — has a distinct interest, such as animals and performing arts, while the accompanying building sets reflect different parts of town where the girls’ adventures take place, like a beach and camping site.

The Lego Friends product range has become such a huge hit with its intended audience that the concept has now been incorporated into Windsor's Legoland Resort. The new Heartlake City zone features a live 'Friends to the Rescue!’ show featuring the five main characters, while the Heartlake City Express train transports guests through Lego countryside.

The Lego Friends brand has also been promoted at the 150-room Legoland Windsor Resort Hotel, which backs onto the theme park, with the launch of ten premium Friends bedrooms in March. Originally built in 2012 and featuring themed Kingdom, Pirate and Adventure rooms, the new Heartlake City rooms are decorated with bright wall graphics and models of the main characters and their favourite pets like Scarlett the Dog. Equipped with interactive games and a TV apiece for the adults and the children, the new Lego Friends rooms create a welcome update to the existing branded accommodation offering.

Elsewhere in the resort, the Lego City Driving School has been polished up for the 2015 season, with more child-sized Fiat cars and a new lane on the test course, while the Boating School has been equipped with more boats and animated Lego models.

“We have lots of new cars in the fleet this year in our bigger and better Lego City Driving School. We want to make sure ALL our vehicles are in tip top condition when guests get behind the wheel in a couple of weeks,” explains Lauren Moss, senior press officer at the Windsor site.

On the back of the huge commercial success of The Lego Movie, Merlin has also recently announced further future additions to its existing parks, including the development of a 4D film based on the movie to be rolled out at its Legoland and Discovery Centre sites.

Using 4D effects such as wind, water, smoke and special lighting, the experience will bring the film’s main characters – Emmet and Wyldstyle – together for an original adventure previously unseen by fans of the franchise.

Sign up for FREE ezines & magazines
A new Heartlake City themed zone featuring Lego Friends is set to open at the Legoland Windsor Resort in late May.
HHR,HOT,TAW,VAT
289261_55336.png

More News

1 - 15 of 43,735
10 Aug 2022
The Horniman Museum in London, UK has agreed to return a collection of artefacts looted in the 19th Century from the Kingdom of Benin. The ... More
09 Aug 2022
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s ... More
09 Aug 2022
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation ... More
09 Aug 2022
Actress, singer and long-term wellness advocate, Dame Olivia Newton-John has died aged 73. Newton-John became a passionate champion of the wellness industry after first being ... More
08 Aug 2022
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using electrical muscle stimulation (EMS), Ohm ... More
05 Aug 2022
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating costs of its 25m swimming pool this summer. Leading a ... More
Fitness On Demand
Fitness On Demand
04 Aug 2022
The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m ... More
03 Aug 2022
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster. The Dingo Racer spinning coaster, which was built by Reverchon Rides, ... More
02 Aug 2022
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh McCarter who will join Mindbody’s ... More
01 Aug 2022
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness scene. The 45- or 60-minute sessions will run across four ... More
01 Aug 2022
A £22m refurbishment of Altrincham Leisure Centre has been given the go ahead by Trafford Council. Sport England has supported its development under the council’s ... More
01 Aug 2022
Wake The Tiger - described as the world's first 'amazement park' - has opened its doors to the public in Bristol, UK. Blurring the lines ... More
Les Mills
Les Mills
29 Jul 2022
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the wellness market. The move represents ... More
29 Jul 2022
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles – while for women, the figure is just 36 per ... More
28 Jul 2022
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). The group’s also demonstrates a ... More
1 - 15 of 43,735
Les Mills International
Les Mills International