The Institute of Sales and Marketing Management (ISMM) has recognised Leisure Connection for its Sales Foundation Course - the only leisure management to receive such an endorsement.

Students that pass the course will now receive certification directly from the ISMM, which can lead to associate membership of the institute.

Training and development manager at Leisure Connection, Claire Owen, said: "Our industry has for many years recognised and demanded formal qualifications from fitness team, lifeguards and catering teams, so it is only right that we extend that professionalism to our sales colleagues."

The Sales Foundation Course is free to Leisure Connection employees.