Market research outfit, Leisure DB, is launching a monthly ‘market tracker’ for the UK’s health and fitness industry

The new service has been created off the back of the body of research being carried out for Leisure DB’s long-running ‘State of the Industry’ reports.

These include The state of the UK fitness industry and The state of the UK swimming industry.

Research work for these publications is carried out year-round, but up to now, the findings had only been available once a year, following their collation for the reports. Now the new market tracker will see the company sharing its raw data each month with subscribers.

Leisure DB made its state of the industry reports available free of charge earlier this year by bringing in a raft of sponsors. Now its commercial focus is shifting to the tracker service, which is priced at £4,000 + VAT a year on an annual contract, or £400 + VAT a month on an ad hoc basis.

The tracker will share details of new openings, re-openings, closures and temporary closures, as well as planning updates.

LeisureDB will also list details of rebrands and redevelopments by operators, as well as expansion and refurbishment plans and management changes.

“This report is designed to keep subscribers’ fingers on the pulse and their businesses one step ahead,” said Dan Harrison, sales and partnerships manager at Leisure DB.

“As a supplier, are there new opportunities emerging or doors sadly closing? As an operator, do you need to prepare for newly-emerging local competition? As an investor, are there any market shifts that might impact your decisions? As a consultant, do you need to amend or update your advice to your clients? Leisure DB’s Monthly Market Tracker quickly identifies new challenges and opportunities in the market,” he concluded.

The company is also offering subscribers the opportunity to purchase historical reports for a retrospective view of the market.

For those interested in subscribing, a sample report is available to download at www.leisuredb.com/market-tracker.

The downloadable sample, which details movements in June 2024, shows 18 openings, nine closures and three abandoned projects – among other measures.

FOOTNOTE

Read HCM's interview with Jean-Claude Vacassin, Foundry CEO here.