Global fitness giant Les Mills has kicked off its new On Demand streaming service, enabling fitness fans to workout wherever and whenever they like by accessing classes via a computer, tablet, or smartphone.

The Spotify-like service, which was first revealed by Health Club Management in March, will initially be available to consumers in the US, UK, Finland and Sweden. A subscription for the service – which currently carries seven Les Mills classes in 30-minute formats – costs £9.95 per month.

Les Mills On Demand will aim to help health clubs enhance their member offering by extending exercise classes beyond the gym. Based on research that found 82 per cent of gym goers also exercise frequently at home, Les Mills believes the service will provide clubs with an extra dimension, while also boosting member engagement.

“Around the world there are millions of people using Les Mills to fuel their fitness, whether it’s a dance class such as SH’BAM or our indoor cycle class RPM; gym users come back time and time again,” said Les Mills CEO Phillip Mills.

“We recognise that sometimes people want to ‘have a go’ in the comfort of their own home before trying out a live class and we’ve had a great deal of interest across the globe to make our classes available online and this is just one way we hope we are helping to create a fitter planet.”

The On Demand service will be aimed at all demographics and Health Club Management understands that plans are also in the pipeline to roll out Born To Move classes for kids.