Life Fitness names UK country manager
Fitness equipment supplier Life Fitness has revealed that former UK sales director Murray Rudkin has been promoted to the role of UK country manager.
Rudkin will now take over responsibility for the growth and profitability of the group in the UK, a role previously held by Dan Wille. Wille is now set to return to the US as vice president for marketing/brand management and strategic planning as part of a restructuring strategy at Life Fitness.
Life Fitness president Chris Clawson said: "We are confident that Murray is more than qualified to grow the business and provide great leadership in the [UK]." Image: Murray Rudkin
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