LivingWell is launching a pre-Christmas referral campaign to generate new members, and a Ski Break package in collaboration with Equity Travel.

The Five days of Fitness campaign will run until New Year's Eve and is offering LivingWell health club members a five-day guest pass during the promotional period to give to a friend or family member.

Tony Orme, marketing director, says previous referral campaigns have been such a success that the company wanted to time this one to keep the momentum going into the New Year:

A promotion we ran in the summer generated 700 new club members in one month alone and we see no reason why the Five days of Fitness promotion will be any less successful, he said.

Members are also being given added value incentives with all-inclusive skiing packages.

The initial destinations on offer from January 2002 are resorts in the French Alps with holidays to destinations in Italy and Austria to be added later in the year.

After a recent survey undertaken via LivingWell's MemberZone section on the www.livingwellclubs.com website, the company says discounted skiing holidays was a prime request from members.

We are putting a lot emphasis on creating real added value for our members, commented Tony Orme.