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London Clubs agrees marketing deal with SBM
UK-based casino operator London Clubs International has signed an agreement with Societe des Bains de Mer Monte-Carlo (SBM) to develop market growth through shared marketing strategies.
The companies will plan a programme of joint marketing events around the world using the arts and sports which attract the top end of both groups’ core markets.
The deal will also see London Clubs’ members having access to events such as the Monte Carlo Grand Prix and The Monte Carlo Sporting Club.
“We are excited about the prospects of these two brands getting together to develop both the market and its players on an international scale,” said Bill Timmins, chief executive of London Clubs.
“Our customers will be able to enjoy the benefits of the renowned and exclusive hotels, restaurants and casino operations of SBM.”
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