Now that China is an open market, many are excited with it’s huge potential. However, most of the people who wish to venture into the Chinese market are still very cautious because of the market uncertainty.

Loni Wang has now been involved in the fitness and beauty industry in China for 10 years. What she has come through will be a valuable experience to share with everyone. She will cover topics including:

– What are the key things that should be considered carefully when venturing into China?

– How do you run a successful club? – What are the challenges and opportunities in such a competitive environment, and how you prepare yourself to face it?

Loni graduated from Tongji University with an MBA degree and was general manager of Shenzhen Catic Workout World from 1995 before then establishing New Life Resources (China) in 2002.

New Life Resources business is built on its franchise and chain club management platform, providing fitness and wellness related resources, products, services and franchise management expertise.

Loni has, together with the management team, created many firsts in the fitness and health industry in China, and established herself as a celebrated personality of the industry.

In 1995, Loni introduced the concept “Culture of Health” in China.

In 1997, she represented China to attend the International Fitness & Health Exhibition. In 1998, she founded the first female leisure club in Shenzhen.

In 1999, she initiated an electronic management system “E-master IC Card” in China for club management. In the same year, she introduced Les Mills International Body Training System into China and has successfully put it into use in over 30 clubs all over the country. She also co-operated with the Federation of International Sports, Aerobics & Fitness (FISAF) in 1999 to hold the first FISAF international professional instructor training in China successfully.

In 2000, Loni oversaw the successful development of the China Health Management (CHM) program that provides the Chinese with a more systemic, scientific and effective approach in the aspect of nutrition and sports to healthy living – a first in China.

Loni has broadened her horizon to the whole world. She pays much attention to communication and has represented China and her company at many summits, conventions and exhibitions: Being the representative of China on these occasions, Loni has made an indelible contribution to the development of China’s fitness and wellness industry.

Being the youngest excellent sports entrepreneur in China, she has been appointed vice chair of the China Physical Club Committee, vice chair of GuangDong’s Physical Industry Association, director of the China Youth Entrepreneur Association and director of the Youth Entrepreneur Association of Guangdong Province.

She has also received numerous awards, including: – Shenzhen Excellent Youth Businessperson, 2001

– Shenzhen Excellent Entrepreneur Award, 2000 – Shenzhen Excellent Model for Women Award, 1999

– Listed in the“World’s Top Talents”Yearbook, 1999 – Shenzhen Municipal Excellent Youth Medal, 1998

– Top 10 Excellent Youth of National CATIC Technology System, 1997 – National Sports Business Person Award, 1996