Lumsden Design bags EuroShop award for retail concept at Harry Potter Studio Tour
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Leigh Sports Village
£18,950 - £22,302
Leigh Sports Village, Wigan, UK
Kirklees Active Leisure
£22,079
Kirklees - Dewsbury/Huddersfield
star job
Coach Gyms
£15k basic + commission + Bonus
Leeds, UK
star job
Xercise4Less
Competitive
Rugby, UK
Actif Sport and Leisure
£19,312* - £20,092* *Pro-rata
Carmarthen, UK

Lumsden Design bags EuroShop award for retail concept at Harry Potter Studio Tour

Job opportunities
Leigh Sports Village
£18,950 - £22,302
location: Leigh Sports Village, Wigan, UK, United Kingdom
Chesterton Sports Centre
£18,426 - £18,795 per annum, pro rata
location: Chesterton Community College and Sports Centre, Cambridge UK, United Kingdom
Burnley FC in the Community
£25,000 to £30,000 per annum
location: Burnley, UK
more jobs
It's important to understand that storytelling doesn't start or stop with the tour. It starts the moment the visitor arrives and permeates all spaces from café to retail and beyond
– James Dwyer, design director at Lumsden Design

Lumsden Design, a London-based retail design firm specialising in attractions and cultural destinations, has won a EuroShop Retail Design Award.

Lumsden was one of three winners - selected from a pool of 30 candidates from 22 countries by a jury - honoured at an awards ceremony at the EuroShop 2020 trade show, which took place on 16 - 20 February at Messe Düsseldorf, in Germany.

The company was recognised for its work on the retail and dining areas at the Warner Bros. Harry Potter Studio Tour in Leavesden, UK.

Lumsden has been working with the Harry Potter Studio Tour since it first opened in 2011, and created three new cafés - Hub Café, the Frog Café and the Food Hall - and a completed a total refit of the retail areas in the tour's latest expansion, all brought to life with the use of authentic props used in the Harry Potter film series.

The new dining and retail options are accessible through the Hub, the new lobby and entrance to the studios that features a lifesize model of the Gringotts Ukrainian Ironbelly dragon hanging overhead. The Hub Café is decorated with hundreds of authentic prop potion jars, used in the films and offers a Starbucks concession, while the Frog Café serves hot drinks and bespoke desserts and was inspired by the pentagonal Chocolate Frog boxes. Adorning the Frog Café walls are 70ft long murals of the Marauder's Map.

The Food Hall is a 500-cover café that was inspired by Hogwart's iconic Great Hall, Lumsden worked with the film's original set builders to recreate the vaulted ceiling, 'bewitched' to look like the night sky, and floating candles. Tables in the Food Hall are fitted with trackers so food is brought directly to diners as if by magic.

Inspired by the Diagon Alley set design, the retail experience underwent a total redesign, becoming a series of shops within shops, which, according to a release, allows for 'intelligent regrouping of products for visual storytelling and intuitive wayfinding.'

"For a project like this, it's important to understand that storytelling doesn't start or stop with the tour. It starts the moment the visitor arrives and permeates all spaces from café to retail and beyond," said Lumsden's design director James Dwyer.

"We've elevated the existing areas and added a whole new level to the visitor experience," Dwyer added.

Sign up for FREE ezines & magazines
Lumsden Design, a London-based retail design firm specialising in attractions and cultural destinations, has won a EuroShop Retail Design Award.
VAT
imagesX/THUMB344789_537047_595445.jpg

More News

1 - 15 of 43,090
15 Jan 2021
Fitness First has launched a new free digital fitness hub, offering users a wide range of virtual classes and training sessions. Called FitX Player, the ... More
15 Jan 2021
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling a broadening of its remit, new horizons and an intention ... More
14 Jan 2021
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling is beginning for the resumption of live fitness industry events ... More
14 Jan 2021
Less than half (44.9 per cent) of children and young people in England met the recommended levels for exercise (60 minutes or more a day) ... More
13 Jan 2021
An England-wide survey of over 5,000 adults found that 80 per cent of people aged over 18 have made the decision to change their lifestyle ... More
12 Jan 2021
The government needs to provide the fitness and physical activity sector with a plan which will not only provide immediate, essential measures to secure its ... More
MyZone Group Ltd
MyZone Group Ltd
12 Jan 2021
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, has received a significant growth investment from Serent Capital, a ... More
12 Jan 2021
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according to research from the University of East Anglia (UEA). A ... More
12 Jan 2021
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff. As a result, the ... More
12 Jan 2021
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions. Based on the hugely popular Star Wars ... More
12 Jan 2021
Construction work has begun on the huge Shanghai International New Cultural and Creative esports Center. The 500,000sq m venue is estimated to cost around 5.8 ... More
11 Jan 2021
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own Joe Wicks-style youtube workout channel – Get Buzzin’ with Bez. ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
08 Jan 2021
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each of which will feature fitness studios. The Mike Ashley-owned retail ... More
07 Jan 2021
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the NHS £7.25m a week in lost social value. The figure ... More
07 Jan 2021
The UK physical activity sector will lose around £400m a month during lockdown. The figure, from industry body ukactive, is based on lost membership fees ... More
1 - 15 of 43,090
fibodo Limited
fibodo Limited