MYXfitness becomes latest company to enter at-home fitness as market hots up
Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Outspoken Training
£12 per hour + holiday pay
Oxfordshire
star job
RockReef Ltd
Competitive DOE
Bournemouth
New Collaborative Learning
£24,100 - £26,264 FTE
Pontefract, West Yorkshire
Wiltshire Council
£19,264 - £20,043 pro rata
Wiltshire
Lake District National Park
c£20,500pa + pension + great benefits
Brockhole on Windermere, Lake District

MYXfitness becomes latest company to enter at-home fitness as market hots up

Job opportunities
Coach Gyms
Self Employed
location: Leeds, Yorkshire, United Kingdom
more jobs
For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that
– Heberto Calves

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.

MYXfitness' package includes a commercial-grade Star Trac Stationary Bike Trainer fitted with a 21.5-inch interactive tablet, accompanied with a Polar OH1 heart rate monitor. The bike will be priced at US$1,199 (£926).

A MYX Plus package – which includes the bike and also three sets of SPRI dumbbells, a kettlebell, a resistance band, a GAIAM 24" foam roller and two mats – will be made available at US$1,499 (£1,157).

Bike owners can then tap into a digital platform which offers hundreds of classes, ranging from cycling, HIIT, cardio dance and barre to yoga, mindful movement, meditation and "everything in between". The on-demand offer will be priced at US$29 (£22) per month.

According to MYXfitness, the wide range of exercise offer – rather than focusing on a single discipline like cycling, running or rowing – will allow the company to provide users with strategic recommendations to mix up their workouts, infusing cardio, stretching, strength and foam rolling.

To add personalisation to the service, each members' fitness journey will also be measured through a proprietary 'MYX Score,' calculated off a user's heart rate, age and current level of fitness.

"Rather than trying to climb an arbitrary leaderboard, MYX Scores provide a uniquely rich and personal snapshot of one's success and progress over time," said Heberto Calves, President of MYXfitness.

He added that the wide range of classes and the MYX Score is part of the company's strategy to provide a "more holistic" approach to at-home fitness.

"The personal wellness and at-home fitness industries are booming, yet Americans' mental and physical health are on the decline," he added.

"For many people, the market's current offerings don't suit their needs and lifestyles—MYXfitness hopes to fix that.

"Using science-backed methods and positive psychology for a personalised, holistic approach, MYXfitness hopes to close this gap and transform the fitness landscape, offering users a safer, healthier and smarter platform to achieve their wellness goals."

The MYXfitness launch comes just days after Technogym announced it has teamed up with 1Rebel to develop an at-home indoor cycling platform.

The tie-up is part of Technogym's global Live service, launched in March this year. In addition to 1Rebel classes, Technogym Live will also feature content from other boutique operators – with Virgin Active Revolution in Milan, Italy and Rumble in New York, US already signed up.

The at-home fitness sector has been hotting up recently, with a number of new operators looking to tap into the potentially lucrative market.

In October, US-based startup Mirror secured an US$34m investment in a new round of funding led by hedge fund Point72. Mirror is a fitness content streaming device – designed as a traditional full-length mirror – offering workout videos and music. The Mirror itself costs US$1,495 to purchase and monthly subscriptions for classes are priced at US$39 per month.

This was followed by fitness equipment giant Johnson Health Tech announcing that it will launch a at-home indoor cycles and treadmills through its Horizon Fitness brand.

The new Studio Series kit has been designed to allow users to tap into on-demand services from Peloton, Studio.live and other fitness services.

In May 2019, boutique cycle studio operator Flywheel teamed up with Amazon.com to make its Flywheel Home Bike available to customers.

Sign up for FREE ezines & magazines
Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.
HAF,FIT,IND,PTS,TEC
imagesX/THUMB343701_829060_286732.jpg

More News

1 - 15 of 43,658
19 May 2022
Following a history of supporting US military and service members, F45 has also announced a new initiative called F45 After, which offers US military personnel ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
ukactive
ukactive
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
10 May 2022
Sport England and UK Active have signed a five-year partnership agreement which will see the two organisations tackle inequalities within the sport and physical activity ... More
10 May 2022
Planet Fitness is offering high-school students free access to any of its 2,200 locations in the US and Canada from 16 May to 31 August. ... More
10 May 2022
A visitor attraction celebrating the history of the Scottish parish of Gretna Green – and its heritage as a destination for 'runaway marriages – has ... More
Fitness On Demand
Fitness On Demand
09 May 2022
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness attitudes of 'energy sobriety' to reduce CO2 emissions? These are ... More
06 May 2022
Being physically active can counter the damage of diabetes by enabling the activation of a natural system that grows new blood vessels. Diabetes not only ... More
06 May 2022
Altis, an artificial intelligence-based personal trainer solution, has secured more than US$3m worth of financing, bringing the total investments made in the fit tech brand ... More
1 - 15 of 43,658
Les Mills International
Les Mills International