Manchester to premiere West End shows
Ambassador Theatre Group (ATG) - the owner of Manchester's Palace Theatre and Opera House - have announced its plans to premiere new productions in the city ahead of London.
The unveiling of Manchester Gets It First - ATG's commitment to bring new shows to the city - follows the successful launch of Ghost: The Musical at the Opera House. Ghost: The Musical made its world debut on 28 March as part of a seven-week spell and is now due to open at London's Piccadilly Theatre on 24 June.
ATG joint chief executive Howard Panter said: "It's rare for a £6m musical like GHOST to premiere in Manchester, but I think it's just the start. "New musicals need to have a place where the team can work with a knowledgeable, sophisticated audience. If you can make it work in Manchester it will work anywhere."
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