MassageLuXe appoints chief growth officer to fulfil five-year expansion plan
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
truGym
Competitive
Nationwide, United Kingdom
Everyone Active
Competitive
Frogmore Leisure Centre, Yateley
Fresh Fitness
£25,000 to £30,000pa (dependant on experience)
Skegness, Lincolnshire, UK
star job
Xercise4Less
Competitive
Rugby, UK
Sefton Council
£21,589 - £24,799
Bootle, UK

MassageLuXe appoints chief growth officer to fulfil five-year expansion plan

Job opportunities
Core Health & Fitness
Competitive salary plus commission
location: South East, UK
Central Foundation Girls' School
Scale 5 (Spine point 14) £23,577 actual salary
location: Bow Road, London, UK
Colchester Borough Council
£23,874 to £30,459
location: Colchester Northern Gateway Sports Park, United Kingdom
more jobs

US massage franchise, MassageLuXe, has appointed Kristen Pechacek as chief growth officer, to its executive team.

Founded in 2008 in Missouri, MassageLuXe is a franchise-based spa company with a mission to deliver high-quality massages, facials and waxing services, while providing a comfortable, relaxing and luxurious environment for clients.

As MassageLuXe’s first-ever chief growth officer, Pechacek’s top priority will be to grow franchise sales. Her new role will see her accelerate the brand’s mission to expand from 68 units across 16 states to 250 units within the next five years.

In addition, she’ll help the existing franchisee base by growing spa membership prospects and building revenue.

Pechacek’s hire is the first of a string of executive hires the brand will make as part of its current growth cycle.

She is experienced in franchise and marketing as a certified franchise executive with the International Franchise Association (IFA), and she’s also a member of the IFA 2020 Committee and its Marketing and Innovation Committee.

Pechacek began her career in franchising by working in digital marketing with the Minnesota Vikings and the NFL.

More recently, she served as digital marketing director for Self Esteem Brands, which represents various fitness and spa brands in North America, such as Anytime Fitness.

“I can marry strategic thinking and overarching plans by rolling up my sleeves and getting the job done,” said Pechacek, “as the new chief growth officer, I’ll lay down the plans and help to execute them.”

“MassageLuXe needs a leader who can provide strategic vision and overarching strategy for growth, but one who’s also able to send the emails and write the social posts to facilitate that growth.”

“Kristen is a visible player in the franchise game,” says MassageLuXe CEO, Mark Otter. “One of the important things was to bring someone in for our small brand who has done well in the massage franchise membership-based game.

“She’s had success in growing franchise sales, but she also understands the importance of helping current franchisees, how to build their business, and also the customer journey.”

Sign up for FREE ezines & magazines
US massage franchise, MassageLuXe, has appointed Kristen Pechacek as chief growth officer, to its executive team.
SAB,CPW,CAS,PHR
2020/THUMB346020_195125_641044.jpg

More News

1 - 15 of 42,939
30 Sep 2020
Artificial intelligence-based sales and marketing platform Keepme has secured round one funding, totalling US$1.7m. The funding will be used to drive the company's growth and ... More
30 Sep 2020
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of the "entire ecosystem of the European fitness and physical activity ... More
30 Sep 2020
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating hybrid models due to the COVID-19 pandemic, according to a ... More
29 Sep 2020
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In The Wild, the gym is perched on a rooftop and ... More
29 Sep 2020
Arizona desert wellness destination resort, Civana, has announced a partnership with celebrity wellness expert Deepak Chopra’s wellness company – The Chopra Centre for Wellbeing. The ... More
28 Sep 2020
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during lockdown as a way of giving something back, has gone ... More
TVS Sport Surfaces
TVS Sport Surfaces
28 Sep 2020
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. In August, Body Fit Training (BFT) filed a lawsuit in ... More
28 Sep 2020
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique studios in capital city Riyadh. Each new studio will be ... More
25 Sep 2020
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the pandemic "are not enough" to secure the future of the ... More
24 Sep 2020
The UK government's 'Rule of Six' has come into force in physical activity facilities today (24 September). The good news is that gym and pool ... More
23 Sep 2020
The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020. Gyms, leisure facilities and activity providers ... More
23 Sep 2020
A study by Rutgers University has suggested that it could be possible to predict which young adults with major depression would benefit most from exercise. ... More
Hutchison Technologies
Hutchison Technologies
23 Sep 2020
The UK's best-known film studio, used for the filming of blockbusters such as the James Bond and Star Wars franchises, is set to house a ... More
22 Sep 2020
Health club and gyms operators in California are suing state governor Gavin Newsom in an attempt to reopen the state’s fitness facilities. The California Fitness ... More
22 Sep 2020
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John ... More
STA
STA
1 - 15 of 42,939
Core Health & Fitness
Core Health & Fitness