Fitness equipment supplier Matrix Fitness Systems has tasked David Cox to lead the company's efforts to increase its sales to the uniformed services sector.

Cox will focus solely on managing the sales of fitness equipment to the police, fire, prisons and the military services.

Cox said: "I look forward to raising the profile in this sector and will relish the opportunity to work with the Ministry of Defence to provide fitness kit to the military.

"I'm excited to be a part of Matrix as it grows into new sectors and I look forward to the future and the challenge ahead."