Matrix Fitness has made another tweak to its sales force as the equipment provider bids to spark a major global expansion, promoting UK strategic account manager James Blower to the role of international hospitality manager EMEA.

Blower’s promotion is the latest in a string of recent appointments, which have seen Adie Meyer and Chris Maule both arrive from Precor, while former Sports-Art Fitness UK MD Alan Ellis has joined the key accounts team.

Blower’s role is a newly-created position, which will see him continue to develop existing UK commercial and hospitality accounts, while also having responsibility for developing EMEA hospitality opportunities, working alongside the brand’s independent distributors and subsidiary offices. He will be based in the UK but will travel throughout the EMEA region as part of the position.

“I am delighted to have the opportunity to progress my career with a global business that is such a significant player within the fitness industry,” said Blower.

“I am really excited about the challenges that lay ahead and I look forward to working more closely with both domestic and international customers and distributors, and helping them grow – after all, their success is our success!”

Blower joined the company’s UK subsidiary in 2013 as strategic account manager, bringing over 15 years sales and operations experience within the fitness and hospitality industry – including positions with David Lloyd Leisure and Marriott Hotels, in addition to time spent in the British Army.