Matrix targets the forces
Fitness equipment supplier Matrix Fitness Systems has tasked David Cox to lead efforts to increase sales to the uniformed services sector in the UK.
Cox will focus solely on managing the sales of fitness equipment to the military, police and fire services.
Cox says: "I relish the opportunity to work with the Ministry of Defence to provide fitness kit to the military."
Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
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